Research and development
Within the objective to live up to the producers’ expectations, VITA MAROC marketing team is constantly listening to the needs of its customers while closely following market developments. Continuous assessments are developed to delimit market trends so as tomeet farmers’ expectations. In this context, VITA MAROC has an experimental station in the core ofthe kingdom’s pilot zone:AGADIR.
The station allows the setting up of selection and acclimatization tests for the final choice of high potential varieties ready to be commercialized.